About Sino


What is Sino?

Sino is the leading English language media platform, dedicated to improving Chinese and UK understanding, through engaging and entertaining TV and radio programming. Its aim is to be the No.1 source of knowledge on China.

Where East

Meets West.

Rankings and Ratings

Sino TV and radio have seen an impressive growth from 2105 to early 2016. Radio listenership online has increased by 500% and TV viewership has increased by over 50%.

Sino TV

Sino TV is available on Freeview channel 244, on mobiles using TVPlayer available from App store and Google play and online at sino.uk. An entertaining mix of programmes from; Chinese cooking to martial arts and travel documentaries covering the hidden gems of China.

Part of GBTIMES global network

Sino is part of GBTIMES, an international digital media company consisting of Radio, TV and online, available in Europe, Africa and China.

Future developments

Sino will be available on more platforms shortly. Watch this space.



Playing Spectrum Sino